Alex Theuma
CEO & Co-Founder
LinkedInThe conference for leaders building software in the AI era
SOFTWARE
IS BEING
REBUILT
The question isn't whether AI changes software. It already has. The question is whether you're building what comes next — or being replaced by it.
10
Years of community
2
Continents
1
Mission
SHIFT EUROPE—BARCELONA—13–14 OCTOBER 2026AI NATIVE—PLATFORM SHIFT—WHAT COMES NEXTSHIFT EUROPE—BARCELONA—13–14 OCTOBER 2026AI NATIVE—PLATFORM SHIFT—WHAT COMES NEXT
The Shift
Ten years.
One mission.
For a decade, we watched B2B software grow from a cottage industry into a global force. We were in the room when companies like Intercom, Paddle, and Personio got their start — and we're building the room for what comes next.
"The per-seat model built the industry. AI is breaking that link. This is not a cyclical problem. It is a structural one."
$2 trillion in SaaS market cap has been erased in early 2026. The SaaSpocalypse isn't coming: it's here. Every incremental budget dollar is flowing to AI infrastructure. The seat-based model is under existential pressure. Companies that fail to transition risk becoming zombie SaaS - profitable but stagnant, with no growth path.
So we are building something new. Not a new SaaS Conference but a conference for what software is becoming.
Shift AI is the conference for founders building software in the AI era. The transformers navigating the platform shift. The builders creating AI-native companies from scratch. The allocators deciding where the next decade of software budgets flows. This is where that conversation happens.
The AI platform shift · year 2 of 20
TRANSFORMING EUROPE
We mapped the companies leading Europe's AI shift. Builders and Transformers, scored and ranked on the Shift Transformation Index, filterable by country and category.
150
Companies
90
Transformers
60
Builders
19
Countries
$2T
SaaS market cap
erased in Q1 2026
erased in Q1 2026
70%
Of incremental software
budget flowing to AI
budget flowing to AI
6–12×
Efficiency advantage
of AI-native companies
of AI-native companies
40%
Of IT budgets reallocated
to agentic platforms
to agentic platforms
The Event
The largest meetings programme
for the AI Software industry.
Barcelona, Spain/
13–14 October 2026/
Hard-capped at 1,000
Shift AI
Europe
Two days to settle how AI changes the way you build, price and sell software
The largest structured meetings programme for AI software founders. Come with the problem you are stuck on; leave with new customers in the pipeline, investor conversations moving, and a pricing and product plan that survives the shift.
1,000
Founders,
hard-capped
hard-capped
72%
Founders or
C-suite
C-suite
2 days
Of pre-matched
meetings
meetings
Doors open in
Late pricing ends 31 August
--Days
--Hrs
--Min
--Sec
Founders and operators only / Formerly SaaStock
1,000 seats / hard-capped
A curated founder audience, not a mass expo
Founders from
Personio · Deel · Atlassian · Elastic · and 1,000 more building in the AI era
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The Community
Built on 10 years of trust
The leaders who built B2B SaaS are now building what comes after it. Shift AI is their event.
SS
"We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right."
Stefan Smulders.
Founder, Expandi.io
MO
"We're rebuilding our entire product around AI agents. The questions I have, nobody has written a playbook for yet. This is the room where we figure it out together."
Marcus O.
CEO, AI-native startup
NL
"There's a massive divide building between AI first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast growing founders at events created by Alex and his team at Shift AI. Don't miss Shift Europe!"
Nathan Latka.
Founder & CEO, Founderpath